Be Proactive. Know the Competitive Landscape and You Win.

Michelle Massa, the consultant behind Vital Assets Marketing, offers marketing strategy and services that move the needle. With more than 20 years of marketing and sales experience in markets that include education and executive development, global personal care markets (including organic), manufacturing, technology, and upscale consumables, Michelle can help devise a strategy that positions your business as a disruptor, not the disrupted.

Measurement:
You can't manage what you don't measure.

Strategy that is customer-centric, with a framework of the 4Cs: Customer, Cost, Communication, and Convenience.

Content is king, and context is queen. Telling is the new selling, so make it interesting and in context for your audience.