PROJECT 1 Go-To-Market Strategy: Ecosystem Matrix & Analysis for Fintech Startup Client
(Framework and Insight Example Shared, Report Confidential)

• My role: Consultant, researcher, writer

• Project description: My client is an AI company serving the financial sector. Since they do not operate squarely in one space, I conducted an analysis focused more broadly on the ecosystem they exist within, drawing insights that inform their GTM strategy.

• Skills and deliverables: Competitive Analysis | Market Trends | Market Research | Go-to-Market Strategy

PROJECT 2 Market Research Report: Achieving Scale - Organizational Structures to Combat Siloed Behavior (Confidential)

• My role: Market researcher, report author, business strategy

• Project description: I conducted secondary market research for a tech startup that seeks to understand different organizational structures that optimize collaboration and minimize siloed behavior.

• Skills and deliverables: GenAI Prompts | Startup Consulting | Organizational Behavior | Market Research

Project 3 Emeritus: A Journey from Humble Startup to Time’s 2024 Edtech Company of the Year

• My role: As a flexible marketing resource for 7 years (and counting), my roles have evolved and morphed to address skill gaps and shifting needs along their growth lifecycle | I am a Marketing Chameleon, Mentor, Consultant, Brand Ambassador, Process & Operations Advocate, Cross-Department Collaborator, and Senior Lead Copywriter for 75+ Executive Programs in Online Certificate and Bootcamp Portfolios.

• Project description: During early days, I was tapped as an experienced resource when Emeritus was fundraising, developing university partnerships, and launching its inaugural online certificate courses into global markets. My current focus is helping the CRM team optimize the email marketing channel, shrink CAC, and increase enrollments.

• Skills and deliverables: GTM Strategy | Branding | Digital Content Strategy & Omni-Channel Copywriting | Primary & Secondary Market Research | Team Building & Cross-Department Collaboration | Process Improvement